Saturday, October 22, 2011

Honda Brio is most Feature-rich and Affordable car in its Class

Overview of Honda Brio
The Small Car Concept which was unveiled by Honda at the Auto Expo 2010 in New Delhi, will be sold as 'Brio' in India and other countries. Honda India launched the much-awaited hatchback on 26th September, 2011 in Indian market, it was already on-sale in Thailand. Honda has priced Brio very comptitively at Rs. 3.95 lakhs for the base variant. The company also re-launched the Jazz recently with a price tag of 5.5 lakhs. It seems like Honda has become very aggressive and wants to capture decent share of small car market in India. Brio is available in four variants: E MT, S MT, S MT (option) and V MT. For the very first time Honda has not offered airbags, ABS and EBD in the base variant of their product to price the Brio competitively and grab the market share of popular Maruti and Hyundai hatchbacks. It seems like Honda has finally learned the market and pricing strategies from its rival companies. Honda Brio is a very good product and it will capture the small car market in this price range because there are a lot of Honda fans in India who want to own a Honda. With the launch of Brio more people can fulfil their dream to buy a Honda because Brio has got everything - low price, lots of features, it is a safe car, fuel efficient reliable engine, superb build quality, spacious interiors and trust of Honda.
Fast Facts About Honda Brio
- Brio is the entry-level and the cheapest Honda car available in India
- Slogan is - 'Love is a beautiful feeling, only when it’s returned. Honda Brio loves you back!'
- It is powered by the same 1198cc petrol engine of Jazz which is very fuel-efficient
- Maximum power generated is 88 bhp at 6000 rpm with maximum torque generated of 109 nm at 4600 rpm
- Base variant of Brio is priced at Rs. 3.95 lakhs and top variant is available for Rs. 5.10 lakhs
- Brio is available in four variants - E MT, S MT , S option MT and V MT
- 2 accessory package available - Active and Mode, to enhance the looks further
- Is very spacious, feature-rich, safe and interiors are of top quality
- Is available in six shades - Energetic Blue,Rallye Red, Urban Titanium, Alabaster Silver, Taffeta White and Crystal Black Pearl
- ARAI certified mileage of Honda Brio is 18.4 kmpl
- Top model of Brio (V MT) features two airbags, ABS with EBD
- Even the top variant of Brio doesn't feature rear defogger/wiper/washer to keep the costs down and price it very competitively
Design and Styling of Honda Brio
- All-new design theme like Hyundai's fluidic design philosophy
- Full glass rear hatch, a first-of-its-kind in India
- Honda terms the Brio’s design as double triangle (Dynamic Triangle and Sporty Triangle)
In terms of styling Honda Brio is seriously a looker with its aerodynamic design theme and full glass rear hatch, it is one of the best looking small cars in India. It will compete head-on with the Maruti Ritz, Hyundai i10, Chevrolet Beat and Ford Figo. Honda Brio beats all these cars when it comes to styling and overall looks. The top model of Honda Brio features body-colored door handles, body coloured outside rear-view mirrors and front fog lamps. The rear styling of Honda Brio has love-it-hate-it looks, some customers may not like the full glass hatch and design of rear bumper. Two accessory packages are available to enhance the looks of the car: Active package and Mode package. Activa package includes: side step illuminated garnish, tail gate spoiler, chrome exhaust pipe finisher, door visor, wood finish for central console, floor mats. The Mode packages includes: chrome door protector, front/rear corner protector, side protector, side step illuminated garnish and rear cargo protector.
Shades Available in Honda Brio
- Energetic Blue, Rallye Red, Urban Titanium
- Alabaster Silver, Taffeta White, Crystal Black Pearl
Honda Brio is available in 6 shades: Energetic Blue,Rallye Red, Urban Titanium, Alabaster Silver, Taffeta White and Crystal Black Pearl.
Price of Honda Brio
- Honda Brio E MT- Rs. 3,95,000.00
- Honda Brio S MT - Rs. 4,35,000.00
- Honda Brio S MT Option - Rs. 4,90,000
- Honda Brio V MT - Rs. 510000.00
Above mentioned prices are ex-showroom New Delhi. Honda India has priced the Brio very competitively, the base model is priced at Rs. 3.95 lakhs and top model has been priced at Rs. 5.1 lakhs. At this price point, it is for sure that it will be a huge success and will sell in good numbers. Honda has learned that pricing does matter in countries like India where people are used to ask the price first and then about the comfort, styling and styling features of the car. Honda recently reduced the prices of City and Jazz, the result is very positive, the company managed to sell around 6000 units of City in one month (highest in its class) and Jazz also managed to sell in decent numbers.
Interiors and Comfort Features of Honda Brio
- Beige-black theme, Quality is top-notch
- Features 2-DIN music system with USB port
- Electrically adjustable outside rear-view mirrors
- Front power windows (base variant), Front and Rear (other variants)
- Steering mounted audio controls, Front seats will have integrated headrests
The interiors of Honda Brio are very spacious, it is a boon for a small car of this segment. The design theme for interiors is very unique and comfortable for all passengers. The top-model will feature 2-DIN music system with USB port, Electrically adjustable outside rear-view mirrors, All power windows, remore central locking, steering mounted audio controls. But like Jazz and City, all variants of Honda Brio will also come with manual controls for the air-conditioner. Even the top variant of Brio doesn't come with rear defogger, which is a must in winter season and Honda should have included it in the feature list. The boot space of Honda Brio is very less and can accomodate only small suitcases or carry bags. Like other manufacturers, to keep the costs down Honda has also provided integrated head-rests in front seats like we have seen in Hyundai Eon, Hyundai i10 and Maruti Alto.
Engine of Honda Brio
- 1198cc, SOHC, i-VTEC Petrol engine
- Maximum power of 88 Bhp at 6000 rpm
- Maximum torque of 109 Nm at 4600 rpm
- ARAI certified mileage of Honda Brio is 18.4 kmpl
Honda Brio is powered by the same engine which is doing duty under the hood of Honda Jazz. The 1198cc, SOHC, i-VTEC petrol engine develops maximum power of 88 Bhp at 6000 rpm with maximum torque of 109 Nm at 4600 rpm. Honda Brio is a very fuel efficient car with ARAI certified mileage of 18.4 kmpl, which is quite acceptable for a car with 1.2 litre petrol engine.
Variants of Honda Brio
- Honda Brio E MT
- Honda Brio S MT
- Honda Brio S Option MT
- Honda Brio V MT
Honda Brio is available in 4 variants: E, S, S Option and V. The top of the line 'V' Variant features power steering, power windows, remote central locking, body colored door handles, body coloured outside rear-view mirrors, driver-side i-SRS airbag and SRS airbag for passenger, ABS, EBD, music system with aux-in plus USB port, steering mounted audio controls, alloy wheels, front fog lamps, silver finish on inner door handles, double horn and tilt steering. There is also option to get official accessories from Honda dealer, two packages are available: Active package and Mode package. Activa package includes: Side step illuminated garnish, Tail gate spoiler, Chrome exhaust pipe finisher, Door visor, Wood finish for central console, Floor mats. Mode packages includes: Chrome door protector, Front/rear corner protector, Side protector, Side step illuminated garnish and Rear cargo protector.
Safety Features of Honda Brio
- Incorporating Honda’s G-CON the Brio’s high-performance body makes extensive use of high tensile steel
- ABS (Anti-lock Braking System)
- EBD (Electronic Brake Distribution)
- Driver-side i-SRS airbag and SRS airbag for passenger
There is no compromise in terms of Safety, Honda Brio comes with host of safety features like ABS (Anti-lock Braking System), EBD (Electronic Brake Distribution) and driver-side i-SRS airbag and SRS airbag for passenger. Incorporating Honda’s G-CON the Brio’s high-performance body makes extensive use of high tensile steel. All these features are available in high-end variants of Brio, the entry-level variant are basic with none of these features to price the car below four lakh rupees. 
Variant-wise Feature List of Honda Brio
Honda Brio E
- Body coloured front and rear bumpers, halogen head lights, front grille in chrome finish
- Steel wheels with hub caps, antenna, foldable rear seats, amber colour illumination
- Engine Immobilizer, driver side seat belt reminder, day and night RVMs, high mounted stop light
- Full size spare tyre, electric power steering, air-conditioner with heater, central locking
- Tachometer, front power windows, fuel consumption display
- Front and rear cup-holders in center console, front door lining pockets
- Headlight height adjuster, headlight off and ignition key off reminder
- Front and rear cupholders in center console, front door lining pockets
Honda Brio S (In addition to the features of E variant)
- Body coloured door handles, full trim wheels
- Integrated audio system with USB port and aux-in, AM/FM radio
- Steering mounted audio controls, front and rear speakers
- Chrome air-vent rings and gear shifter ring, silver steering wheel garnish
- Keyless entry, rear power windows, front power window auto down
- Accessory power socket, seat back pocket, vanity mirror
Honda Brio S Option (In addition to the features of S variant)   
- Front and rear mudguards, tilt Steering, electric ORVMs
- i-SRS airbag for driver, SRS airbag for passenger, ABS with EBD
- Front seat belt pretensioner with load limiter
Honda Brio V (In addition to the features of S Option variant)
- Alloy wheels, front fog lamps, silver inside door handles, dual horn
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